Polimoda: Fashion Marketing Management

Introducing the Undergraduate in Fashion Marketing Management, a game-changing program in collaboration with Microsoft Garage. This hands-on course is designed to transform aspiring fashion professionals into savvy managers who excel in the world of digital innovation. Gain valuable insights into the unique dynamics of the fashion industry, and master the art of developing, merchandising, and distributing products that resonate with your target market. 

Shape your future as a manager capable of coordinating all aspects of the fashion industry. Our program will transform you into a leader who can turn ideas into a powerhouse of performance, profitability, and customer satisfaction.

In today's fast-paced world, new generation managers must integrate the latest leadership trends. Our curriculum focuses on preparing you for the future of fashion companies, maximizing creativity, and harnessing the power of digital transformation. You'll learn to create personalized content experiences and master experiential marketing.

Our comprehensive course offers vertical progress, starting with foundational skills in all areas and progressing to advanced abilities. Once your leadership skills are honed, you'll have access to master's level learning to further enhance your expertise. In addition, you'll gain hands-on experience through two projects per year and the development of a personal portfolio. You'll also have the opportunity to work on applied projects with real companies throughout the program.

We believe in learning from industry experts, which is why our classes feature experienced teachers and guest lectures from outstanding professionals in the fashion system. They'll inspire and empower you to reach new heights. Our unique learning experience also includes field trips, midterm projects, and a mandatory final project.

With a total of 600 contact hours and 60 credits per year, our program is designed to give you the knowledge and skills you need to succeed. And to top it all off, you have the option to complete an internship with a fashion company at the end of the third year.