Polimoda: Fashion Marketing & Merchandising Short Course

Discover the power of Fashion Marketing & Merchandising. This transformative course introduces the role of the Marketing Manager, who possesses a deep understanding of fashion products and the art of selling. Learn how to navigate a competitive market and capture the attention of consumers in an era of abundance and saturation. 

Learn about the latest trends in contemporary fashion, including fashion systems, trade fairs, renowned designers, and top brands. Gain hands-on experience in working with fabrics, knitwear, and leather products, as well as mastering design concepts, 3D techniques, and product development.

Uncover the secrets of successful fashion merchandising, collection planning, and line and product industrialization. Dive into the study of consumer behavior, market appeal, and competition analysis to stay ahead of the competition.

Immerse yourself in the fashion capital of Florence, where you will have the opportunity to visit iconic fashion venues like the Gucci Garden and the Salvatore Ferragamo Museum.

Receive expert guidance from industry professionals who have years of experience in the field. Let them help you define your career goals and set you on the path to success.

Upon completion of the course, you will earn Polimoda's Official Certificate of Attendance, a valuable addition to your CV that will open doors to a multitude of exciting career opportunities in the fashion industry.