Marist College: Summer Business Institute

As part of this program, you'll meet leaders in sports media and learn about the basic skills needed to get to where they are. You'll also get behind-the-scenes virtual access to sports teams and their communication staff. In addition to all of that, we will cover sports analytics and also discuss the headlines and issues in sports; how they connect to you, as an athlete or a fan, but, more importantly, how they will connect to you as a sports communication professional.

Program goals:

• Become well-versed in the foundations of this growing and exciting field
• Analyze the business strategies behind the games we watch and the websites we peruseInvestigate how a story goes from idea to press
• Scrutinize the impact that sports media has on society
• Explore the role sports information and sports marketing have on attracting fans and corporate sponsors
• Discover how new technologies influence sports media
• Experience the thrill of doing sports reporting under the supervision of skilled experts
• Learn firsthand from sports media professionals who will share their experiences