Marist College: Summer Fashion Merchandising A to Z Institute

Are you interested in majoring in fashion merchandising?  Curious about the possible careers in the fashion industry?  Want to increase your knowledge of fashion terminology and the significant companies, brands, and people within the industry?  Fashion Merchandising A to Z will dissect the Marist College fashion merchandising degree and its three concentrations – Business, Promotion, and Product Development.  

Throughout the session, an introduction and overview of the influential individuals and businesses that have shaped the fashion industry will also be discussed along with multiple industry guest speakers.  Multiple aspects of the fashion industry will be explored including retailing, buying, planning and allocation, retail marketing, e-commerce, social media, visual merchandising, product development, and global merchandising.